This expert is a senior marketing professional for Dell EMC Technologies India. An engineer by profession, he has spent over 18 years working with technology companies in various roles and has in-depth knowledge of the US, India, APAC markets, buying patterns and behaviour, customer segments and driving reach. His expertise lies in marketing, product management, product planning, digital marketing, SaaS marketing for customer acquisition and retention, strategy and execution to optimize and grow online channels (eCommerce) for customer acquisition.