Mohit's career has been built on three primary foundations: advertising, media, and marketing. And, along the way, operating in these three connected domains gave him the advantage of converting consumers into revenue opportunities. His early years in Contract Advertisingsaw him evolve from a creative person to a PandL owner in the agency's largest, most profitable office (New Delhi). He was also part of the leadership team in The Times of India Group- in both Print (BEnnet Coleman) and Digital (Times Internet). Mohit