Shweta has been the pioneer in digital industry. At present she is heading Digital at Philips India subcontinentand working across all consumer and healthcare categories of Philips.Her more than 18years of corporate journey has an interesting mix of Fortune100, Media, IT and Dotcom companies both in B2C and B2B environment. She is an Integrated Marketer and has amalgamated experience of traditional and digital medium. Her customer obsession acrossmulti-screens, Omni-channels and touch points has always helped her understand the evolving consumer better.