Krishnan Subramanian is an expert in the field of marketing, brand and communication strategy. He has an in-depth understanding of marketing, advertising, media, design, activation, retail and digital. This has been acquired during his strategic experience across blue chip, global advertising agencies like Ogilvy, McCann and TBWA. During this time, he has strategized across more than four dozen brands, as diverse as (alphabetically) American Express, Apple, Blackrock Mutual, British American Tobacco, Coca Cola, Ikea, Marico Industries, Mondelez, Nissan Motors, Standard Chartered Bank and Unilever. He has also extensively worked on business to business (B2B) brands like Accenture, Bank of America Equity Partners (BAEP), Fractal, IBM, Mu Sigma and World Gold Council. Subramanian’s skills lie in three specific areas. Firstly, creating intangible brand equity to increase business valuation. Secondly, defining growth enhancers to increase consumer demand. And, thirdly, strategizing to increase conversion at the Last Mile and Point of Sale.
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