"Content marketing is a commitment, not a campaign." This is well accompanied by one of the growing entrepreneur and marketing strategist 'Shivang Sinha' who believes he's a 'Born Entrepreneur'. Shivang is the Founder of Aura - a brand communication agency and co-founder of 'Alphabet Factory' and has lead Vocabberry. His agencies develop strategies for delivering content (written/design/video) for audience across all platforms with a focus on constant experimentation and thoughtful recalibration based on findings.