This expert is a senior marketing Professor at SPJIMR, one of India's Leading Business Schools. Her research areas include Consumer Brand Relationships, Consumer Insight and Branding and Communication of Management Education. The expert has over 19 years of experience in the corporate and academic sectors. She has worked in the area of business and marketing strategy at Reliance Communications, Branding, and Communications and has consulted education institutions in developing academic curricula and marketing communication strategies. She has worked on consulting and research assignments with organizations across various sectors including FMCG, services, and telecom. She has held administrative positions at business schools in international relations, brand management, program management, and public relations. She has conducted several training programs for corporates in the area of Branding, Consumer Insight Generation, Sales Promotion, and Marketing strategy. She is an Economics graduate and MBA (Marketing) gold medallist.
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