Marketing & Corp Comm professional with over 28 years of gruelling Leadership experience, including one of the most historically successful launches in India of Hyundai Motor and it's fav car, Santro; of Hero MotoCorp and it's several brands and of Ford Figo. Also, an Advertising, Rural Sales & Marketing, Activation, Events and Band Management expert. Keen follower of Business Strategy and Marketing Strategy within it. As a Marketer and as a Poet, keen observer of Human Behavior and Consumer Behavior within it. A writer, poet and runner otherwise.
