Sonal is the former Chief Creative Officer of Ogilvy South and Southeast Asia. He recently went independent to pursue his love for writing and film direction. Over a 30-year career, Sonal led agencies to creative glory in three different markets. At Ogilvy Mumbai in the ‘90s, he helped drive the agency to become India’s No.1 creative agency. He did the same with Ogilvy Kuala Lumpur, leading the office to become the most awarded in Malaysia. Ogilvy Singapore was next, where he led his team to become No.1 in the Creative Rankings in Asia, and the third most awarded office in the world at Cannes Lions 2007 – a first for an Asian agency. He returned to India in 2011 to head Bates, followed by a stint at DDB Mudra. Sonal is also passionate about teaching and mentoring young creative talent and is a visiting faculty at some of the top institutes in India.
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