Ethel is an accomplished Lifestyle Journalist, Media Entrepreneur, Public Relations, Marketing, Brand Management, Content and Communications Expert with a diverse media career of over 30 years. She has received several accolades for her work and is the Founder-CEO of Think Geek Media, a renowned media company. She established Think Geek Media in 2003. Her extensive media background includes prominent roles such as Regional Editor Femina and Editor-Goa Plus at The Times of India Group, as well as Programming Head & Station Director at Radio Mirchi 98.3FM in Goa. As the Founder & CEO of Think Geek Media, she successfully manages media, PR, fashion, and lifestyle content and communications projects across India, the UAE, Bangkok, and more. She has also authored two books, "Eve's Revenge: Stories of Nemesis" in 2008 and "The Stiletto Foodie - A Blog Binge in Malaysia" in 2021, with a sequel in progress titled "Eve's Light: Stories of Passion."
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