As the Chief Innovator and co-founder of PRASU, Mr Koushik advises major companies such as Bosch, Continental, General Motors, Mercedes Benz, Volvo etc. on Innovation strategy, Integrated Innovation talent management for Innovation culture, scaling business relevant Innovation, Innovation planning and Execution, developing Innovators & Intrapreneurs, developing Intellectual property leadership for business growth. Koushik works with Start-ups and Incubation centres and accelerators and connects Industry and Start-ups.