Sameer is a marketing professional with 12 years of experience in digital with a foundation in technology. He has been invested in growing digital commerce with performance marketing, analytics and conversion optimization at the core. Having worked with organizations like Shopclues, Makemytrip and Oracle in the past, he is currently leading the digital marketing efforts for Max Life, chasing undisputed online market leadership in term insurance. Outside of work he is a traveler at heart with footprints all over the world.