Aditya Goel is the co-founder of Love in Store, A People + Tech + Payments B2B services organization headquartered in Gurgaon. Love in Store services 20 of the top 25 FMCGs in India in the space of tech-led in-store execution, key customer communication, and key customer direct benefit transfers. Love in Store is in its 4th year, and is a bootstrapped, EBITA positive company with a turnover of INR 100crore++, employing over 3000 people spread across the top 330 cities of the country.
